SMRT Services Pte Ltd.
mobilityX launches Zipster, Asia’s first Mobility-as-a-Service (MaaS) application, and unveils a new Advisory Board
16 September2019

• New initiatives including mobility subscription plans for users
• mobilityX announces new Advisory Board, chaired by Professor Yaacob Ibrahim, former Minister for Communications and Information

SINGAPORE, 16 September 2019 - mobilityX today launched Zipster, Asia’s first Mobility-as-a-Service (MaaS) application , and unveiled its new Advisory Board comprising distinguished experts who will guide the company in its product development and internationalisation plans. The launch took place at an event attended by Mr Chee Hong Tat, Senior Minister of State for the Ministry of Trade and Industry and Ministry of Education. mobilityX will also progressively introduce new initiatives over the next six months.

Zipster is an all-in-one transport application that brings together public transport (MRT and bus) and mobility offerings such as ride-hailing, shared bicycles and personal mobility devices (PMDs), bus pooling, car sharing and personal accident insurance on a single platform. It integrates door-to-door journey planning, booking and payment services across the various modes of transport.

Commenting on the official launch, Colin Lim, CEO of mobilityX said “It has been an exciting five months since the beta launch of Zipster. We have been encouraged by the high usage of the Zipster beta app and its accompanying Z card for public transport payment. Users have told us that our integrated journey planning, partnerships and e-wallet have helped them make better decisions on their journeys as well as save money. User feedback has also been key in helping us improve our features. This includes the introduction of the Zipster “marketplace” where our partners share promotions that give users discounts.”

The Zipster beta application has been downloaded 16,000 times and used about 150,000 times to date. In addition to public transport (MRT and bus), users can access Singapore’s largest ride-hailing operators, Grab and Gojek, and other mobility sharing services including BlueSG, Anywheel and Neuron as well as insurance provided by AXA. Other mobility operators such as Smove and Share Transport will be added to Zipster soon.

See ANNEX A for the Zipster key features.

New Initiatives

Over the next six months, mobilityX will launch three key new initiatives:

• Mobility Subscriptions – Users will have the option to purchase different monthly mobility subscriptions that combine public transport (MRT and bus), ride-hailing and car sharing as well as shared bicycles and PMDs services. These trial mobility subscriptions will help users save money and enjoy better mobility services.
• Digital Payment - mobilityX, MatchMove and Mastercard are jointly launching a pilot of the Zipster Mastercard in 4Q 2019. This will enable payment for public transport and mobility services through the card and through the Zipster app which will increase customer convenience.
• Mobility Carbon Calculator – mobilityX and the Nanyang Technological University Singapore (NTU Singapore) have signed a research collaboration agreement to develop a solution that calculates the carbon footprint generated for each trip that users make and pilot providing users with the carbon footprint of their journeys. The aim of the pilot is to encourage users to opt for more environmentally friendly transport options such as walking and public transport .

New Advisory Board Unveiled

To accelerate its growth across Singapore and the Asia-Pacific, mobilityX has formed an Advisory Board to guide the company in its product development and internationalisation plans. The Advisory Board comprises distinguished experts in technology, transport and entrepreneurship. Chaired by Professor Yaacob Ibrahim, former Minister for Communications and Information, the other members are Ms Janet Ang, Mr Deepak Natarajan and Mr Leon Daniels.

Professor Yaacob Ibrahim said “Mobility-as-a-Service is a potentially disruptive force in the transport industry. It can significantly improve the lives of the public and make urban commuting more sustainable. As chair of mobilityX’s Advisory Board, I am delighted to contribute to this exciting endeavour”.

See ANNEX B for the bios of the Advisory Board members.

“Our goal is to provide users with better mobility experiences in a more sustainable way. We appreciate the strong support from our partners and the Singapore Government including the Ministry of Trade & Industry and Enterprise Singapore. Today’s official launch of Zipster, our new initiatives and the guidance by our distinguished Advisory Board bring mobilityX closer to our vision of transforming mobility in Singapore and the region.” added Lim.


For media enquiries, please contact:

Victoria Mak
Prospr Communications
+65 9173 3801
Chong Yoke Ming
Prospr Communications
+65 9376 3228

About mobilityX

Founded in February 2018, mobilityX Pte Ltd was established to provide integrated Mobility-as-a-Service (MaaS) solutions for urban commuters. With its recently launched Zipster app across Singapore, mobilityX is Asia’s first integrated MaaS application and payment wallet start-up. mobilityX is backed by SMRT, one of Singapore’s largest public transport service providers and Toyota Tsusho, the general trading arm of carmaker Toyota Group, and supported by EDB New Ventures.

ANNEX A: Zipster Key Features

Journey Planning Users can plan their door-to-door journeys across the various modes of transport integrated in the Zipster app. In addition to having real-time information, users can select their preferred route based on price, time and convenience. Marketplace Users have access to discounts from a variety of mobility partners and can buy these vouchers / discounts. Integrated Payment All mobility transactions are consolidated and paid through an integrated wallet.

ANNEX B: mobilityX Advisory Board

1 Professor Yaacob Ibrahim
Chairman, mobilityX Advisory Board
Advisor to the President of Singapore Institute of Technology
Professor Yaacob Ibrahim is the Advisor to the President of the Singapore Institute of Technology. He was previously the Minister for Communications and Information from 2011 to 2018 as well as the Minister in charge of Muslim Affairs and Minister in charge of Cyber Security.

2 Ms Janet Ang
Chairman, Institute of System Science, National University of Singapore
Ms Janet Ang is Chairman, Institute of System Science, National University of Singapore and an independent Director of Singapore Press Holdings. She was previously the Managing Director of IBM Singapore and Vice President in IBM’s Greater China Group. She led the IBM Smart Cities initiative across Asia.

3 Mr Deepak Natarajan
Adjunct Professor of Entrepreneurship & Enterprise, INSEAD
Mr Deepak Natarajan is an Adjunct Professor of Entrepreneurship & Enterprise with INSEAD. He previously led Intel Capital's Southeast Asia and Australia, New Zealand operations from Singapore, and served on the boards of 10 Intel Capital portfolio companies. Before moving to Singapore in 2008, he spent 27 years in Silicon Valley as a venture capitalist, and as a marketing and sales executive at several pioneering technology companies.

4 Mr Leon Daniels
Principal, Leon Daniels and Associates
Mr Leon Daniels is the principal of Leon Daniels and Associates. He has 40 years of experience in the transport sector. He was previously Transport for London’s Managing Director of Surface Transport where he was responsible for the delivery of GBP 3.5B of road, light rail and transport services and all major civil engineering infrastructure projects. He also led the successful delivery of transport during the London 2012 Olympic Games.

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